Published April 27th, 2009 by
Marketing Ideas to face Recession
Every person involved in business at any part of the world watches everydays stories about the recession, how recession is hurting industries, etc. Being a small company I have noticed how difficult is has become to get a project. I am aware there are billion internet users but also there are millions of Web Development providers, Crisis and internet user expansion have terrible consequences such as cost decrease ( the amount of qualified and individual competitors is growing every single day at an unprecedented rate)
Being a Web Developer I can notice how we are losing our share in the market.
That’s when the words like "recession" "crisis" scare many people. I can’t say it doesn’t scare me or doesn’t affect me, of course it does but also I’ve always thought that crisis is a time for opportunities, therefore, questions like:
*what marketing strategies am I using?
Keep using the ones that have brought good results but think about new ones and research over the internet about new experiences, tips, etc. I know it is difficult to sacrifice some time with your family but hey.. it’s your business, you need to stay on top of your competition.
*what fresh ideas do I need to think about? crazy and out of the box ideas, who would have thought facebook would become a big internet gorilla?
*what is my competition doing right now?
Don’t be afraid to see what they are doing, I am sure that if you have successful strategy, many people will follow it.
*what will bring me more cash?
SEO? ppc campaigns? email marketing campaigns? Social Media? satisfied clients? word of mouth? low costs vs production increasing?
Make yourself this question: Is your website at risk? the answer is: Of course, if you stop competing you will lose your piece of the cake and when you notice it you will just have the crumbs.
My other tip is to compare the prices of the competition, research your market, see if your services or products prices are over/below your competition, offer as much affordable added value as possible ( i.e. support, free hosting, SE submissions, etc, as much added value as possible will make a client think about your price and the service offered, I am sure it will help to reduce the risk