Internet Marketing Archives

There are various ways in which to sell online marketing to clients and thought I would start a discussion on how you all do this. I know this might be confidential to you but I’m more than happy to share and thought others might be too.

First of all, I know it will depend on the type of client and where you are in the world, but I can certainly say from my own experience that clients want tangible results. With SEO, this can be:

• Achieving high ranking positions
• Increase in traffic

When I deal with clients, I look at the long tail first with a view to using keywords which are also suitable to be optimised for medium and short tail keywords too (e.g. "outdoor advertising" which can also be used for "advertising"). I also target medium tail keywords during this initial stage. Going for the long and medium tail first enables me to show a client quick results and an increase in traffic and then having developed a relationship and trust with the client, we can talk about investing more time in going for more ambitious keywords.

Do you have other methods for selling SEO?