Published December 7th, 2009 by

'Social Media Consultants Selling Snake Oil?' by Bob Bly

Bob Bly’s latest blog post is titled “Social Media Consultants Selling Snake Oil?”. [Blog]

Bob Bly’s latest blog post:

Social Media Consultants Selling Snake Oil?

Bob says, “Beware social media snake oil, warns Stephen Banker in an article in Business Week (12/3/09).

According to the article, the benefits of social media are often nebulous — and the cost, contrary to what social media consultants and gurus claim, are far from zero”.

Social Media Consultants Selling Snake Oil?

Bob Bly’s Blog