Published September 18th, 2007 by
Paid Search: Is Google ‘Out to Get’ AdWords Advertisers?
Andrew Goodman discusses how Google’s strict editorial policies for its paid Google AdWords ads actually benefits advertisers. Since searches don’t see as many irrelevant ads, they have greater confidence in what they see on Google search results pages — including the paid ads that appear. Date: Sep 18, 2007, 03:29