Published October 30th, 2007 by
Ads and Affiliates: Promoting Your Site to Rise above Web Clutter
Dr. Wilson compares the cost and effectiveness of the primary approaches to site promotion: search engine optimization (SEO), paid search (PPC), banner advertising, affiliate programs, advertising in e-zines, solo e-mail advertising, networking in online communities, viral marketing campaigns, and joint venture (JV) arrangements. Date: Oct 30, 2007, 08:23