Published February 3rd, 2008 by
'Mass Control Craze' by Dr. Michael Kruzewicz
Dr. Michael Kruzewicz’s latest blog post is titled “Mass Control Craze”. [Blog]
Dr. Michael Kruzewicz’s latest blog post is titled “Mass Control Craze”.
Press Release
Mass Control Craz
Everybody seems to be “Mass Control” crazy theese days. Today Frank Kern, claiming to be the creator of “Mass Control”, has launched his “system”, celebrating the usual rituals of scarcity and buzz.
Is it all a “Bunch Of Hype”. Frank has asked this question himself rhetorically during his pre-launch. And the answer?
Well, the herd seems to follow him. And I still get mails coming urging me to dig it too. So it can’t be a hype, can it?
Sure it’s another great launch of yet another Marketing System (how many will we still get to see?), but if you look closely at what’s in it, I’d say it’s basically “old vine put into new vineskins”.
Look what we’ve got:
- a basic understanding about how the human brain is working
- that we learn and adopt better when using many or all of our senses and not only one (like for instance our eyes to read)
- some basic psychology ( Frank calls it “black ops” psychology)
- doing soft sales instead of hard sales
Hence Frank Kern’s “Mass Control” utilizes not only printed material, pdf, text etc., but video and audio in all forms too (Hey Frank, what about the smelly things? They are very powerful too..).
By doing so, according to Frank it is more easy to “influence” people (do I hear you say “manipulation”?). And to pull a sort of “implicit decision trigger”, so the prospect hasn’t to be talked into something, but will decide for himself to buy or do business with you.
Well isn’t that just the proper way any sale should be done? Offering value and benefits, a solution to the prospects needs, a cure for his pain? I can’t see anything new to this approach. And of course todays salespeople have already prooved thousandfold every single day that it is working …
Yes, it is working. But only if you have something of value to offer for your prospects. And if you have such a valuable solution, product or service to offer – well, would you really need to sell it by means of “Mass Control”?
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