Internet Marketing Archives

I’m new to the forum here, but have a question about a name change. We bought our business 5 1/2 years ago and have worked hard to build our web placement and come put pretty well in the search engines for most of the relevant key words we’re after. But our problem has been that a lot of places we have paid listings at (tourism sites) use alphabetical placement and it’s penalizes us because our name starts with an "R" (Rocky Mountain Lodge & Cabins). We got a DBA utilizing "A Rocky Mountain Lodge & Cabins", but many of the main places we list at will drop the prefix (A, The, etc.). Some inns in our area have added the year their inn was built (1892 Whatever their name is, etc.). And the visitors bureaus and such will still put the number in front of their name, but their placement is wherever the "name" portion starts. They won’t recognize the prefixes.

We’ve considered changing our name altogether to "Colorado Lodge & Cabins", but at times that will still put our placement on page 2. We’d prefer to come up with something more at the beginning of the alphabet. I’m stuck and can’t really think of anything. We also don’t want to hurt our branding too much. We really do need to somehow keep the Lodge & Cabins portion of our name. We’ve thought of just adding "America’s" to the beginning "America’s Rocky Mountain Lodge & Cabins", but it’s long and doesn’t seem to flow well. We thought of "America’s" because we’re at Pikes Peak, which is where the song "America the Beautiful" was inspired.

Any thoughts, ideas, or suggestions?

Thanks much,
Debbie

Rocky Mountain Lodge & Cabins
Colorado Bed and Breakfast Inn Lodging Pikes Peak Cascade CO
info@rockymountainlodge.com