Published April 10th, 2008 by
'Lon Naylor: Selling With The Screen' – Ken McCarthy's Blog Post with Video
Ken McCarthy’s latest blog post is titled “Lon Naylor: Selling With The Screen.” [Blog]
Ken McCarthy’s latest blog post:
‘Lon Naylor: Selling with the screen’
There’s so much going on in Internet video, just tracking it could be a full time job.
Unfortunately, I already have a full time “job” (actually a couple of them): running a business; organizing and hosting the annual System Seminar; counseling non-profits in New Orleans.
So the number of posts to the blog has suffered, though I do think the quality has been sky high.
In fact, we accomplished the most important thing: alerting Internet marketers to the impending breakthroughs that were on track to put Internet video on the map as a major force in Internet marketing. Folks who took our advice were well positioned when the reality we predicted (with a pretty good degree of precision) arrived.
Now video on the Internet has practically become “business as usual.”
With that in mind, let’s talk with a real Internet video veteran, a guy who, while he was at Microsoft, was already looking at video’s online potential seriously TWELVE years ago.
Hundreds of high level, high stakes online video presentations later, he has a lot of practical advice to share with us:
http://www.thesystemblog.com/2008/03/lon-naylor—vi.html
‘Lon Naylor: Selling With The Screen’
Ken McCarthy
About the Author
Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.
In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.
A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter
*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint the latest articles.