Published August 17th, 2007 by
'Keep Your HTML Messages Out of The Junk Folder' – Aweber Blog Post
The latest Aweber Blog post is titled “Keep Your HTML Messages Out of The Junk Folder”. [Blog]
The latest Aweber Blog post RSS feed is reprinted here.
Keep Your HTML Messages Out of The Junk Folder
The debate over whether to use an HTML or plain-text only message has not ended. In fact, it may not ever, because there are several good reasons to use both.
Ultimately, your decision will be based on your style and the voice you prefer to use to communicate with your subscribers.
There are other more minor considerations, like the deliverability of HTML messages. But they can be minimized or eliminated, and I would suggest that as long as you’re taking all of the appropriate precautions your message should make it to the inbox.
But are you taking all of the appropriate precautions?
Keep Your HTML Messages Out of The Junk Folder…
Located in Newtown, PA AWeber Communications develops and manages online opt-in email newsletters, follow-up automation, and email deliverability services for small business customers around the world. Customers access our website 24/7 to manage and send their newsletters to recipients who have specifically opted in on their website to receive that information. AWeber’s founder, Tom Kulzer, believes very strongly in ethical opt-in email marketing and has developed strong policies and procedures to prevent abuse.