Internet Marketing Archives

I need your input. I’m working on viral marketing for a novel. And it isn’t even mine!

First and foremost I’m a writer, have done seo and also a LOT of research on web marketing. Through serendipity (and a bit of cheek) I have landed myself an intriguing project. I am ‘ambassador in cyberspace’ for a top UK ghostwriter’s new novel, written in his own name. It is out in September and I am in charge of getting a buzz going and getting the word out.

The site is here and there’s already a YouTube video up made by the writer which is already quite a cool thing for an author to do. I have several ideas: get people to make a better video (competition) and then market that (the current one is too long and not targeted to marketing), write a song for the lead character, have the chance to interview the author or critique the book ahead of publication … the market is girls 16 – 30 into chicklit.

I’ve got a page for Steffi (the main character – an overnight celebrity) on Facebook, thought about getting her on Second Life and also started blogging on the marketing strategies on my own seo writing blog.

In other words I am throwing every ounce of creativity I have at this so would welcome any ideas, comments, criticisms and help! I would really like to do a good job. worst case scenario it doesn’t work but I will have learned a lot, best case it will work and the book will fly!

By the way I have less than a month, so SEO is not really an option for this, although will be in the long term.

Thanks in advance,
Fiona