Published October 3rd, 2008 by
'Fruit by Mail: Why?' by Bob Bly
Bob Bly’s latest blog post is titled “Fruit by Mail: Why?”. [Blog]
Bob Bly’s latest blog post:
Fruit by Mail: Why?
Bob says, “When I took his direct marketing course at NYU back in the early 1980s, Milt Piece taught us that “the ideal mail order product is one that is not available in stores.â€
But the catalog company Harry & David sells mainly fruit (also chocolates and cakes) through mail order … all of which are also available in stores”.