Published October 18th, 2008 by
'Should B2B Copy be Devoid of Emotion and Salesmanship?' by Bob Bly
Bob Bly’s latest blog post is titled “Should B2B Copy be Devoid of Emotion and Salesmanship?”. [Blog]
Bob Bly’s latest blog post:
Should B2B Copy be Devoid of Emotion and Salesmanship?
Bob says, “LT, a veteran B2B marketer, took me to task in an e-mail he sent me, in which he disagreed with my claim that many consumer marketing techniques can be profitably applied to B2B selling”.
Should B2B Copy be Devoid of Emotion and Salesmanship?…